Ayesha has worked in several sectors/industries, and has developed a foray of different skills from working with various departments or levels within each company - however she was constantly drawn towards the marketing and sales departments within each of those companies and industries.

This led to the beginnings of Ayesha Joshi & Associates. It was formed with the pure purpose of sharing her understanding of marketing, lead generation, as well as customer mindset - while making Strategic Marketing & Performance Marketing (Google ads, social media ads etc.) more understandable and ace-able to businesses. Being the people-centric, sales-experienced person she is - the direction of this company and her life, was inevitable.